One of the troubles that I’ve always had for my touchdown page design is attempting to optimize it for the internet search engine while additionally interesting site visitors and converting that to conversions. It can be a hard harmonizing act as you’ll locate that if you really go for conversions for the landing page style, the optimization could not get on the factor. If you put in the imagination, the reality is that it is possible to obtain a touchdown page style that is optimized as well as additionally converts.
Below are 3 pointers to obtain the ideal Search Engine Optimization maximized landing page style.
The first idea is to start with the basics of SEO optimization prior to beginning your touchdown web page layout. See to it that the key phrases you are targeting are in the title as well as the h1 tag. Write the web page with the keyword phrases you are targeting as well as come up with the relevant keywords. Other than that, make sure you avoid flash as well as scripts that make it tough for the online search engine to review your web page. Maintain the internal functions of your touchdown page layout simple.
Content comes prior to the real landing page layout. Continue the discussion that was in the searcher’s head if you want the best results from your touchdown page. It sounds simple enough however a lot of webmasters make a huge touchdown page style error by ignoring what the searcher was believing and write the web content with their agenda in mind. A clear instance of this is the header being something like “Firm Call Provides the Best Automobile Insurance Coverage in Chicago”.
The third suggestion is to keep the touchdown web page style very easy to browse and straightforward. Make sure the touchdown web page layout is set up so that it doesn’t have problems filling.
By complying with these 3 pointers, you can think of a touchdown page design that is well enhanced for the online search engine while likewise transforming web traffic into leads or sales. You could likewise wish to consider satisfying the search engines with finest techniques such as a concerning us web page, contact page, and also a web page that discloses your privacy plan.
One of the troubles that I’ve always had for my landing page layout is attempting to maximize it for the search engines while additionally appealing to visitors and converting that to conversions. The reality is that it is possible to obtain a touchdown page layout that is maximized as well as likewise transforms if you put in the creative thinking. Below are 3 pointers to obtain the ideal Search Engine Optimization optimized landing web page design.
Make sure the touchdown web page style is established up so that it doesn’t have issues filling.
Auto Insurance For Operators Age 70 Or Older Is More Than Younger Drivers
The insurance marketplace is one of the very few places where age could be used to differentiate between citizens based on their age. Insurance companies impose different premiums for different folks based on their age. If you are a 16-year man or a woman and you believe that you are going to be getting a healthier premium than your 22-year-old best friend because you are better in assuming responsibility than him or her then you are making an incorrect theory.
Insurers assess their insurance prices based on ‘brackets’ or categories of individuals grouped together with certain similar properties. These classes could differ based on a number of factors like age, marital status, gender, ZIP code, credit history etc. This summary is constricted in its scale to the age factor.
Youth Operators Car Insurance:
Under Age 18: This is the age category where insurance premium is the at the top. individuals in this age category pay as much as 175% to 250% far more than mature drivers. Since no one underneath age 18 may possess a CDL, any operator under the age of 18 running a vehicle that has business insurance coverage may be risking rejection of coverage in the event of an insurance claim.
Age 18 Years to 20 Years: Men and women are still classified as youthful drivers, and they still have to pay greater prices than mature operators, however, their rates are a great deal less than the previous bracket. At age 18 can own their CDL. Most insurers that possibly will look at them will not even look at there insurance application for policies that require interstate activities coverage. Insurance companies that accept them to be on a commercial policy will localize their insurance coverage to intrastate activities.
Age 21 to 24: This is the last group in the classification of young operators. Insurance rates for private insurance begin to hold with most insurance companies, in comparison with premiums served to mature drivers. At age 21 years the majority commercial insurance carriers start to approve commercial auto insurance apps with the interstate setting. All companies will add the serious rate extra charge for commercial drivers under age 21 years, and some companies may mandate a specific period of expertise like 12 to 24 months of experience to evaluate them for insurance.
Age 25 years to 69 years: A large number of insurance companies impose comparable prices for this age category, although some insurance carriers begin to charge modest build up to their prices beyond age 60 years. Age does not seem to be significant for this category.
Above Age 70 Years: There are crucial researches made by insurance carriers and the National Highway Traffic Safety Administration- NHTSA which imply that persons over age 70 years begin to trigger more traffic accidents. For that reason, insurance companies take certain actions to apply the correct rate with the appropriate medical reports from them. Most commercial policies do not cover drivers above age 71 or 72 years. On the personal insurance level, the bulk companies avoid providing brand new policies for people over 76 years of age, and other companies make the insurance premium very excluding.
What else can be done to diminish the effect of age on rates? There are not many things that you can do. Youth drivers and older operators are producing more highway accidents, relatively speaking, and they need to simply be charged for that. The majority of insurance carriers accept good student discounts for younger student operators, and other companies may accept part-time driver status on their policy. For older operators, making sure that you have the proper medical statement that confirms the physical and mental fitness of the old person to operate the vehicle is necessary to give to the insurance representative. The absence of that report to be provided in a timely manner may end in ceasing the policy which might be problematic to substitute for a different company afterward.
Auto theft and premium rates
Like certain types of candy always attract children with sticky fingers, so there are makes and models of vehicle that always seem to attract the thieves. You can find lists of the hot favorites. We have the usual suspects of the cars with the poorest security. These are usually stolen as the free ride home when the money has run out or the last bus has gone. But then come the others which end up in pieces to be sold on as spares, and the smaller percentage stolen to order, retagged and sold on (or exported for sale). It’s the difference between the amateurs and the professionals. Curiously, most of us seem to have a false sense of security, not bothering to check where the hot spots are for crime. There’s a general wariness in the bigger urban areas like LA and Chicago with people driving some of the more desirable models fearing carjacking rather than theft. The truth is slightly different.
If you look at the national picture, carjacking is relatively uncommon, representing only about 3% of all vehicles taken in any given year. Everyone else just waits for the vehicle to be parked somewhere quiet and then opens the door and drives it away. Where the security system is reasonably sophisticated, the better organized go for a suspended tow. But the real surprise is that the vast majority of vehicles are stolen in smaller cities and towns. The larger urban areas are relatively safe. It’s one of the classic urban myths that you should chain the wheels to street lights when in New York or somewhere densely populated.
The National Insurance Crime Bureau monitors the level of crime both by make and model, place of theft, time of day, and so on. The information is mainly collected from law enforcement agencies and the insurers who are asked to pay out as claims. The national trend over the first decade of this century has been a slow but steady decline in the number of vehicles stolen. The most dangerous state is California with Modesto, San Diego, Bakersfield and a host of other areas leading the way in this crime spree. Just to keep Californian thieves encouraged, there’s good competition from Laredo, Texas and Yakima, Washington. Taking the top ten as a whole, it’s clear they all share certain characteristics. There’s easy access to good quality highways so escape is always easy. The local police forces also tend to be under pressure and make auto theft a lower priority. It’s all about the chances of being caught. Go to the other end of the scale and you find Virginia Beach, New York and Austin, Texas with the lowest rates. This is a testament to more effective law enforcement. With higher levels of tax income to pay for better protection and local communities offering some self-policing, auto theft is deterred.
You can always tell something about your neighborhood from the car insurance quotes. Those on the high side suggest higher levels of theft. These claims drive up the losses to be shared by the local policyholders. Try a different ZIP code for another free run through the search engine. The car insurance quotes for the “better” areas come back depressingly lower.
Choosing the Right Auto Insurance
When we buy a car, we usually get to interact with an insurance agent right at the dealer’s shop and end up buying it. Thereafter, we carry on with the same company for the ease of continuing with it. We often avoid surveying for good car insurance because it sounds tedious.
It is important to check what various car insurance policies provide cover for and then compare. By not doing so with might be paying a lot more than it is necessary. Check out what types of car insurance are available and see what you need the cover for.
Types of car insurance:
i. Third party cover – This is mandatory by law. If you wish to drive, you must have third party insurance for your vehicle. It covers injury to another person or damage to another property caused by your vehicle. It is the cheapest cover available and fulfills the legal requirement. While this is enough to put your vehicle on road, it does not provide any safety cover to your vehicle. So if something happens to you or your vehicle in an accident, you are left with no financial cover. You will have to pay for everything on your own, though you still have a minimum accidental cover as the owner of the vehicle. If your vehicle is very old or if you are planning to sell it soon, then it may suffice. In case of a new or not so old car, it proves to be insufficient.
ii. The third party, fire and theft cover –This covers the third party liability to person or property and also covers damages to your car in case of theft or fire. It can be taken in combinations like the third party and fire cover, third party and theft cover and third party, fire and theft cover. This gives some protection to your vehicle as well. So in this case if the damage to your vehicle is due to fire or if your vehicle is stolen, it is covered. This still does not provide any cover in case of an accident. It is better to go for this cover for cheaper cars or for the older cars.
iii. Comprehensive cover – As the name suggests it provides complete coverage. This includes third party damages and damage to own car due to fire, theft accident or vandalism as well as accidental cover for self. This gives ample protection to third-party damages and owns car damages due to any reason and theft. This kind of vehicle insurance is generally sufficient to cover most situations. Although comprehensive car insurance provides good cover to the vehicle along with covering the mandatory aspects, it is much more expensive than the other two types. While it is most suitable for new or expensive cars, it may be a little excessive for older or cheaper cars.
Even the comprehensive car insurance does not cover all. There are certain emergency situations that are not covered by any vehicle insurance. Now, to make the car fully covered, car insurance companies introduce add-on covers like:
• Zero depreciation cover
• No claim bonus protection cover
• Emergency transport cover
• Roadside assistance cover
• Loss of personal belongings cover
• Key replacement cover
• Windscreen and accessories cover
Everything is A State of Mind
Everything starts with a thought. What you think about eventually creates what happens in your life. I say ‘eventually’ because can you imagine if there was no time lapse between what you thought and what actually happened: like you are sitting in your living room daydreaming about tigers and without warning, a tiger suddenly appears beside the coffee table! Or, let’s say something bad happens, and you feel so miserable you think, ‘I wish I were dead.’ Well, you don’t want that thought to become the immediate reality. So having a time lapse between what you think and what happens is a good thing. It is one of the few times that procrastination is helpful.
You see, thoughts are whirling around your mind from the moment you wake up in the morning, to the moment you fall asleep at night. They are like seeds blowing your mind. And you may have noticed that while some thoughts are great, others are really depressing. The amazing thing as far as your life and your selling power is concerned, is that you are in charge of those thoughts. You decide which ones to grab hold of, nurture and bring into reality, and which ones you allow to simply pass on by.
There is actually a scientific equation that explains how thoughts turn into reality. It goes like this:
Intensity X Duration = Force
The intensity of your thought multiplied by the amount of time you think about it equals the chance of it happening or not. For example, if you think you are an amazing salesperson who closes 99.9% of deals, and you continue thinking it day after day, with passion and enthusiasm, you will create yourself as an amazing salesperson who closes 99.9% of your deals. If on the other hand, you think you are a lousy salesperson and think it for a long time with certainty and passion; you will create yourself as a lousy salesperson.
You must have met people in your life who are always down on themselves. Who always have some depressing story to tell about their past, present or future? And what kind of life do they have? A depressing one for sure. It can’t be any other way. What we believe and think is true, becomes true! You create your life from what you think about most. So if you think, I am going to be really amazing today. And when you put your energy into positive action you will have an amazing life because what you believe in your mind is the reality that you create for yourself. There are many stories in various walks of life that prove this to be true; people who have joined a company at ground level and have gone on to become the CEO. I know a lawyer for example, who after seven years of working for a law firm realized he hated it and what he wanted to become was a facilitator. So he worked for us for a few years and then decided he actually wanted to train lawyers how to sell. So that is what he does now. He is happy, his company is happy and his family is happy; a win-win-win situation!
If you are in sales and you don’t like it— then decide what you want to do and find out how you can become it. Everything begins with a thought and too many people live their life on autopilot as if they are living life by default. They just happened to fall into a particular line of work and stayed there for 20 years being unhappy. Well, I am here to tell you that it doesn’t have to be that way. You can be literally whatever you set your mind to be.
Now, of course, though always needs action. You can’t learn a new skill just by thinking about it. You have to put passion and enthusiasm into the mix and when you do, it will be much easier than you ever thought possible. It’s about having a positive mental attitude. Have you heard of W. Clement Stone, he was a prominent businessman who built the Combined Insurance Company of American in the late 1920’s and which by 1930 employed over 1000 agents and exceeded $1 billion in assets?
Stone was born in Chicago and was only three when his father died. He started his business career when he was six, selling newspapers to help support himself and his mother. When he was sixteen he went to Detroit to help his mother with an insurance company she had opened there. Soon he was making $100 a week selling casualty insurance and was a prime example of a character right out of the stories, in which poor boys make good.
Stone emphasized using a positive mental attitude’ to make money for himself and for millions of people who read his books. He teamed up with Napoleon Hill to the author, Success through a Positive Mental Altitude. The amazing thing about Stone was his appearance; he had a pencil-thin black mustache, vibrant suspenders, polka-dot bow ties, and spats. He was also a very gifted inspirational speaker who would shout at board meetings if attention lapsed. His most often used quote was, All I want to do is change the world!” He died at the age of 100 as one of the wealthiest men in Chicago.
One of the most interesting things to me about Stone was his passion to achieve greatness in his life. According to people who knew him in the early days, he could only pay his salespeople in company stocks, which at the time had little or no value those salespeople went on to become millionaires themselves later on when they cashed in their stocks. He believed in his vision, and they believed in him! It was all a state of mind. I spoke to Ken a friend of mine who joined Stone’s insurance company when Stone was sixty-five. He said about Stone, He was a short man with a lot of power. He came to London once a month for the sales meetings which were held at the London Hilton. He was at every meeting, and when he made a presentation he shouted— more loudly than you can imagine. Once he gained control, he would quiet down; he earned the right to be there by taking control rather than by asking for permission.
EARNING THE RIGHT TO BE THERE
When my wife Val, sold for Pitney Bowes it was fairly easy because she was given a territory which already had many established customers. Of course, here was still the cold calling to build the existing customer base but many of the sales were to clients who already had a lease or owned the equipment and wanted to upgrade it. As she tells it; One of my managers was a guy called Tom who had a huge amount of enthusiasm. I was driving a Z-26 silver grey Camero at the time and he would say to me, an American car, so drive up in front of the building so they can see you in it.’ He was always very aware of how we approached customers and if there was a grass area he said, Don’t walk across the grass, people are watching us, and we don’t want to appear that we don’t care about their landscaping.
One of the things Tom taught me was to do whatever it took to get the deal. One of his strategies was to show the customers on a piece of paper, how the postage system worked for their situation. It was usually a very rough drawing with felt marker pens and on the side of the paper, he would put the dollar savings in really big letters. Now Pitney Bowes has lots of very sophisticated, glossy brochures to show the systems and potential customer savings. But for Tom, he had found that to draw it in front of the customer worked really well for him and he closed many deals both large and small that way.
It taught me that earning the right to be there was about knowing the product inside out, and making the system or service easy for the customer to understand. Tom’s presentation method was definitely unique, and it was the most simple and straightforward for clients to understand. Not only that, they could see that this salesperson knew what he was talking about so it gave them a lot of confidence. Of course, when we were selling very large postage systems which dealt with millions of envelopes we made formal presentations, so of course, it all depends on the audience.
A very successful salesperson once told me, I always warm up before calling my important customers. Whether I am on the phone or face to face, I do a few cold calls to get warmed up so that when I call a special customer, I am ready to get down to business.
Earning the right to be with a customer is about being professional and feeling that you have the right to be there. Are you at the top of your game? Do you look the part, dress the part, and feel the part? Would you want to purchase a product from you? Would you want a close relative to be sold something by a person like you? Are you trustworthy? Are you prepared to listen? Are you a professional salesperson? If you answered “yes” to those questions then you have earned the right!
Everything Is Climbable – The Art Of Buildering In Texas
While it’s thought of more as a daredevil event than a sport, buildering — also known as urban climbing, structuring, or stegophily – is the act of climbing on the outside of buildings and other artificial structures. The word “buildering” combines the word “building” with the climbing term “bouldering”.
It’s not a sport for everyone. In fact, buildering has a small cult following. The most famous practitioners of this ultra-extreme sport are Alain Robert, popularly known as “the real-life Spiderman.” Robert has climbed the Empire State Building in New York, the Golden Gate Bridge in San Francisco, the Sears Tower in Chicago and the Petronas Towers (twice) in Kuala Lumpur, Malaysia, among others, all done without using any climbing equipment or protection.
Other famous urban climbers include: Dan Goodwin, aka Spider Dan, who climbed the Sears Tower in Chicago in 1981; George Willig who climbed the World Trade Center; Harry and Simon Westaway, who climbed Big Ben, the Palace of Westminster’s clock tower, in London as an anti-war protest for Greenpeace; Harry Gardiner, known as the Human Fly, who was the first recorded urban climber; and George Polley, also known as the Human Fly, who took up buildering in the 1910s.
If done without ropes or protection far off the ground, buildering may be dangerous and is often practiced outside of legal bounds, mostly undertaken at night. Builders are often extremely experienced climbers who are seen climbing on buildings without authorization and are regularly met by police forces upon completing their exploit. Spectacular acts of buildering, such as free soloing skyscrapers, usually attract large crowds of passers-by and media attention.
The biggest draw of buildering is also its biggest drawback: Buildering almost always is illegal, so you should check to make sure it is not before you try it in Texas or anywhere else. And it won’t win you any popularity contests. Cops don’t like you; landlords don’t like you; most people think you’re, at best, unusual and, at worst, crazy.
The general public considers climbing on buildings shocking and irresponsible behavior. The first and most important rule is: Watch your butt. You alone are responsible for your actions. You have to be young enough to enjoy currying the disdain of passersby or not care about your reputation. You have to get up early or steal out into the night. The most important key to successful buildering is, “Go in fast and get out.”
Buildering can also take a form closer to bouldering, where climbers tend to ascend and/or traverse shorter sections of buildings and structures. While still generally frowned upon by property owners, some turn a blind eye towards the practice in many locations. Although it’s often done as a solo sport, buildering has also become a popular group activity. As in more traditional rock climbing, routes on structures are established and graded for difficulty.
Lesser known forms of urban climbing can be observed in demonstrations, as a means of protest, or at some public events such as street parades or concerts, where people frequently climb on signposts and other small structures.
Unlike other fringe sports like skateboarding, most urban climbers doubt that buildering will ever crack into the mainstream. The problem is that many climbers find the sport is a little “too dangerous” for mass appeal. And buildering is more about the skill than the image and the huge risks involved make it less than appealing. For decades, buildering has existed under the radar and its popularity remains on university hubs, all of which seems to suggest intrinsic limits to its popularity.
As is the case in rock climbing, the trick in urban climbing is to find the perfect hold with the right overall body positioning and adequate balance. But the difficulty in climbing buildings is that the uniformity and evenness of the exterior make it difficult to find the grooves for holds. It is like a physical puzzle that can only be solved through ingenuity, persistence, and foolhardiness. Buildering is both a lifestyle and a philosophy of taming the modern landscape.
While ultra-extreme sports such as urban climbing or buildering may help you develop great physical stamina and mental discipline, it is dangerous and must only be attempted by experienced climbing professionals. If you’re a young individual who’s drawn to this sport, make sure you’re in the best shape both mentally and physically.